Generative Art 101

WTF is generative art?

Generative art is any type of art that has been created using an autonomous, predetermined system or engine. It algorithmically generates unique artworks and often incorporates chance into the artwork’s creation, producing a wholly unique artwork with each export.
We created an algorithm to produce unique NFTs from a series of artwork layers. We help you determine the “rules” that the algorithm follows to create a desirable generative image output.
Think of generative art as a partnership between the artist and the algorithm. The artist creates the layer options for the algorithm to choose from, and the algorithm randomly pairs and stacks those layers together to produce the one or many unique works of art.

How does your algorithm work?

Think of the algorithm as a formula. We write the formula based on the trait matrix you provid as well as your preferences regarding collection content. We take the layers from your artwork file, plug it into the algorithm, and the unique images are created in real-time.
The pairings of layers can often be surprising and a happy accident. The more layer options you provide, the higher number of artworks the algorithm can choose from.

I'm not a digital artist. Can you still help me create a collection?

Yes! We also launch non-generative collections. That can be anything from photography, to movie stills, collages, abstract artworks, mp4 files, and more.
As long as you have a concept and pitch it to our team thoughtfully, we are willing to help.

What are some examples of projects you've collaborated with artists to launch?

Abstract PFP: Chu Duma's "MetaFaces" Collection
Illustrative PFP: Rianne Bouter's "Expanding Minds" Collection
MP4 Stills (non-generative): Joshua Burbank's "How to Paint the Joker" Collection
3D Rendered PFP: Ovidiu-Valeriu Bojor's "oTTo" Collection
Collage: Nicolas Zwierzynski's "Masters of Meditation" Collection
Abstract: Hailey Starr's "The Flow of Life" Collection
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WTF is generative art?
How does your algorithm work?
I'm not a digital artist. Can you still help me create a collection?
What are some examples of projects you've collaborated with artists to launch?